Kritika Khurana: The Journey of a Fashion and Lifestyle Star

Kritika Khurana, often known by her social media handle That Boho Girl, is a famous fashion and lifestyle influencer in 2025. Born on June 19, 1993, Kritika always had a love for fashion, creativity, and expressing herself through her unique style. Her journey from creating small fashion videos to becoming one of India’s top influencers is inspiring. But along with her success, she faced many struggles in her career, especially during the years 2021 to 2024.

Early Life and Love for Fashion

Growing up in New Delhi, Kritika was always interested in clothes, design, and trends. As a child, she would often mix and match her outfits, making her own fashion rules. She loved bohemian fashion—an artistic and carefree style—and this became her signature look as she grew older.

After completing her studies, she launched her fashion blog and Instagram account That Boho Girl in 2014. Her unique, effortless style quickly attracted followers who loved her outfit ideas, DIY hacks, and fashion tips. Kritika’s easy-going, relatable personality made her a favorite among her fans, and her audience grew rapidly. But with the highs also came some tough times.

Career Struggles (2021-2024)

As Kritika’s career was taking off, she encountered some major struggles during 2021, 2022, 2023, and 2024, which tested her both personally and professionally.

• 2021: By 2021, Kritika had already made a name for herself, but she began facing a lot of criticism from online trolls. While social media brought her success, it also exposed her to negative comments about her looks, style, and personal life. This constant negativity started to affect her mental health. Kritika had always been open with her followers, but she found it hard to stay positive while dealing with hate comments. However, instead of letting it stop her, she decided to speak up about mental health issues, using her platform to encourage others to take care of themselves and ignore the negativity.
• 2022: In 2022, Kritika hit a creative block. As an influencer, she constantly had to create new content, which led to pressure. She found herself struggling to come up with fresh ideas and felt like she was losing her creative spark. It was a difficult time, as she feared her followers would lose interest if she didn’t keep producing exciting content. To overcome this, Kritika took a short break to travel, reset her mind, and find inspiration. This helped her come back stronger, with new ideas and collaborations that reinvigorated her brand.
• 2023: The year 2023 was another challenging period for Kritika. She dealt with personal losses and changes in her life, which affected her emotionally. At the same time, the influencer industry was becoming more competitive, with new influencers rising rapidly. Kritika felt the pressure to keep up with the evolving trends while staying true to her original style. During this time, she started focusing more on personal growth and self-care, which helped her get through these difficult times. She also began collaborating with wellness brands, bringing more focus on mental health and well-being to her followers.
• 2024: In 2024, Kritika decided to shift her content strategy and venture into new areas like home decor, travel, and beauty. While her followers loved her fashion content, she wanted to explore more lifestyle-related topics. This was a big change for her, and she was unsure how her audience would react. It was a year of experimenting with new types of content and taking risks. Although it took some time, her audience appreciated the new direction, and her brand became stronger and more diverse.

Reaching New Heights by 2025

By 2025, Kritika Khurana had grown into a well-rounded influencer, not just focusing on fashion but also on lifestyle, wellness, and personal development. She worked with major fashion and beauty brands, and her influence extended beyond just clothes and style. Kritika’s willingness to be open about her struggles and share her personal experiences made her a role model for many young women. She encouraged her followers to embrace who they are, experiment with their style, and always prioritize their mental health.

Kritika also continued to promote Indian fashion and local artisans through her collaborations, showing the world the beauty of traditional Indian crafts with a modern twist.

Lessons from Kritika’s Journey

Kritika Khurana’s story is a reminder that even when things get tough, it’s important to keep going. She faced a lot of challenges—both in her personal life and career—but she never gave up. Her journey shows that success doesn’t come without hard work, and it’s okay to take breaks and prioritize yourself along the way.

For anyone who loves fashion or dreams of becoming an influencer, Kritika’s story proves that you don’t have to follow trends to be successful. It’s all about being yourself, staying true to your unique style, and being brave enough to share it with the world.